Artificial Intelligence (AI) has become a powerful and pervasive technology in recent years, influencing numerous aspects of our daily lives. We encounter AI through recommendation algorithms in online stores, voice-activated smartphone assistants, or the widespread use of technologies like ChatGPT. However, its rapid growth and integration into society raise complex questions and concerns among the public. Public opinions on AI vary widely; while some people are enthusiastic about its potential to revolutionize industries and enable breakthroughs in fields such as medicine, others fear that AI could lead to undesirable outcomes, such as a loss of human control or privacy. These views are often shaped by media narratives and the competing interests of different stakeholders, which play a significant role in influencing both public opinion and policy decisions.Our team of scientists and communication experts aims to enhance the understanding of AI technologies among the Swiss people, with a particular focus on teenagers and female students, to create a positive societal impact. Building on the foundations of our previous project, NewsOnAI, we will expand beyond traditional media such as newspapers and employ diverse methods, including artistic performances and interactive exhibitions. We will design these activities to be highly interactive, encouraging active participation and dialogue. Activities will include themed theater plays that explore AI’s impact on everyday life, exhibitions where participants can interact with AI tools, and workshops specifically designed for teenagers and female students to discuss AI’s future role in society. Feedback collected will include real-time audience reactions, structured questionnaires, and focus group discussions, which will be analyzed to continuously refine and adapt our engagement strategies.Our primary audience includes Swiss citizens interested in cultural activities, particularly teenagers who are keen to follow new trends. Additionally, we are committed to addressing gender aspects by designing content and activities that specifically appeal to female students. We aim to inspire and empower young women to take on more prominent roles in shaping the digital world, acknowledging that they have historically been underrepresented in these fields. As societal attention shifts toward greater inclusion, our project will contribute to fostering a more balanced and equitable digital future.While many individuals in our target groups may lack in-depth technical knowledge of AI, they often encounter new AI products, companies, and social issues through various media channels, including newspapers and science fiction movies. As a result, they may be aware of recent developments but also susceptible to misunderstandings and controversies related to technologies such as ChatGPT, Elon Musk's brain-chip startup, and other emerging AI applications. It is crucial to recognize that media portrayal significantly influences public opinion on AI, both positively and negatively. Media creators, even if they are not experts in AI, often produce content that captures public attention, which high-profile figures, including entrepreneurs, CEOs, and politicians, may leverage to advance their agendas. This can sometimes lead to skewed public perceptions, whether intentionally or unintentionally. Given this landscape, it is essential for AI scientists to collaborate with media creators, providing evidence-based insights to ensure accurate and balanced information is shared with the public. Our project fosters such collaboration, ensuring that both the potential and limitations of AI are clearly communicated. By sharing our findings through diverse media outlets, we aim to reach a broad audience, extending beyond Switzerland. Furthermore, our proactive engagement efforts will foster dynamic, two-way communication between scientists and the public, using interactive methods in exhibitions and theater plays to engage teenagers and female students specifically. Analyzing the feedback from these initiatives will provide invaluable insights into public perspectives on emerging technologies. This understanding will guide scientists in pursuing research directions that effectively address societal concerns, demonstrating the tangible benefits of our project for both scientific advancement and societal well-being. We anticipate that our efforts will have a multiplying social impactover time, promoting informed public discourse and a deeper understanding of AI technologies.