Idiap Unveils a New Visual Identity

In the year of its 35th anniversary, Idiap unveils a new visual identity. This evolution reflects what the Institute is today, where it is headed, and the heritage that has shaped it over the past 35 years.

Ten years after the last brand refresh, and against the backdrop of a rapidly evolving and increasingly competitive AI landscape, the time had come to rethink Idiap’s brand identity.

More than a new visual expression, this transformation aims to reaffirm the Institute’s position as a leading AI research institute and reflects the ambition to strengthen its role as an independent AI research institute in Switzerland and internationally.

The new identity brings greater clarity, confidence, and contemporary relevance to the Idiap brand, while remaining anchored to the Institute heritage.

At the heart of the new identity are the fundamental building blocks of computing: 0 and 1. From this simple binary language emerges an infinite range of possibilities. Inspired by the foundations of computing, the new visual identity expresses the creativity, innovation, and impact that underpin the research and shape the technologies of tomorrow.

The iconic blue takes on a bolder and more vibrant expression, complemented by a new typeface. Together, these elements convey our ambition to remain at the forefront of AI research and innovation in Switzerland and internationally, while preserving the heritage and distinctive character that have shaped Idiap since its founding.

The new brand identity will be rolled out across all major touchpoints, from internal and corporate communications to social media and our new website, creating a more consistent and distinctive experience across the Idiap ecosystem.

We would like to thank Octane for their expertise, creativity, and partnership in bringing this important project to life.

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