REAL-TIME PERIMETER BOARD CONTENT DIGITAL REPLACEMENT

Sport events now use dynamic advertisement by means of LED pitch perimeter boards. Digit Arena innovative technology will create on the fly new,

customized advertisement. This will be achieved by seamlessly replacing targeted advertisement content in the TV image, by means of computer vision

algorithms. Digit Arena targets 10% TV rights or marketing revenue increase for the sports associations selling geo specific sponsorships for international

viewers.

Digit Arena (prev E.S. Concept)
Innovation Promotion Agency - CTI
Dec 01, 2014
Jul 30, 2016